We are a small, family-owned company with roots that trace back to the countries of Italy (love of food) and Israel (love of innovation). The simple goal behind every one of our home and kitchen products is to make you, our customer, say “wow, how did I ever live without this?”

To achieve this goal, we infuse each product with quality craftsmanship, functional design, state-of-the-art technology and a unique attention to detail.

We understand the expectations that customers have when they decide to spend their hard-earned money on something and that’s why we strive to provide products that rise above what is being offered in the marketplace and that allow you to enhance your experience in your home or kitchen.

To further ensure your satisfaction, we offer top-of-the-line customer service and support that are available 24/7.

We also offer a unique dedication to putting you, the customer, first in every part of our business as well as an unwavering commitment to innovation and creating products that allow you to run your home and kitchen in smarter, faster, easier ways.